Showing posts with label IPW:UK. Show all posts
Showing posts with label IPW:UK. Show all posts

Monday, 27 November 2017

Interview // Adam Maxted

Source: Twitter/@AdamMaxted
ATPW recently got the opportunity to chat to Irish independent wrestler and former Love Island star, Adam Maxted. We talk Love Island, wrestling for Southside, IPW:UK and OTT, social media controversies, misconceptions, bad matches, his WWE tryout this May and a whole lot more in an honest and revealing chat that I hope you all enjoy.

Across the Pond Wrestling // When did you initially become a fan of professional wrestling and what drew you to the medium? 

Adam Maxted // When I was younger, I was in foster care for a few years and I would've been about six or seven and I vaguely remember the couple who looked after me, the guy who used to go and visit his Mum, I don't know what night of the week it was, but I think it would've been WCW that on TV in the background. I remember just being hooked by that. I think they just put it on the TV so that I'd be occupied, watching something, while he visited his Mum. I remember being hooked by it, watched it, started getting the figures. I had this big Hulk Hogan stuffed teddy thing, it was massive. That's my first memory of seeing wrestling. Then obviously growing up we didn't have Sky, so I'd only be able to see wrestling, if it was on the WWE Experience, which was on every Sunday, I think. They did a recap of the week and I just wanted to watch that. 

To be honest, when I started getting into my early teens, I kind of grew out of wrestling. I didn't watch it religiously. I started focusing more on football and sports. Then it was only when I started going to the gym, when I was maybe 16/17, that I started watching it again and I was getting really engrossed. I was making good progress on my body, which lead me going to the training school in Belfast. I thought "I'm really loving wrestling again, I'm watching it all the time" and also I was working abroad the summer of 2012 and I saw that Joe Cabray, whose independent name is Luther Ward and he runs OTT, he had been signed by WWE and his girlfriend actually got signed at the time to developmental. I remember being in Marbella, where I was working, [looking] on the Sun website and I saw two Irish wrestlers being signed and I'd really only heard of Sheamus being signed to WWE. I was like "Wait, so guys from Ireland can actually make it to WWE?" and I was just astounded because I had this mindset of "Oh, you've got to be American or you've got to be some big, jacked dude from America to be in the WWE" and the fact that I was seeing these guys from Ireland, I was like "This is awesome". 


Source: Internet Wrestling Database

Time went on, Joe left developmental, came back to Ireland, started his own school, it was Main Stage Wrestling at the time, it's still going down in Dublin. I remember just contacting him and went down there. Then I started training at Pro Wrestling Ulster as well, which is based in Belfast, they're still going as well. I would train at Pro Wrestling Ulster in Belfast and I would travel for four hours to Dublin and back to train with Joe with one session a week. I was working on the trains in Belfast, just for money because times were hard then. When I went for that job interview, they asked "Where do you see yourself in five years?" and I said "I'm going to be in WWE, I want to be a wrestler" and they looked at each other like "This guys no all here!", but I just knew when I decided that I was going to do it that it was definitely what I wanted to do with my life and I was hooked after my first couple of training sessions. That's how everything started off! 

ATPW // You mentioned that before you started wrestling training, that you'd already been hitting the gym pretty hard, did that help you when it came to training to wrestle? 

AM // Yeah. I put it down to my Mum as well, because my Mum had been a personal trainer all her life. I've always grown up in a fitness environment, a fitness background. We didn't buy gadgets or materialistic things and instead my Mum was making sure that we had organic food and proper food in the fridge. For example, people today some of them struggle with their diet and making the right choices, but I didn't struggle with being tempted by bad food because my whole life, I've been bought up to eat well, so it's never really been a problem. Then I got bullied quite badly at school, which lead to me going to the gym. I got beat up one night by these two guys and the next day I said "That's never going to happen to me again" so I started training really hard then and it's been five years now of constantly being in the gym training and I definitely think it helped me with wrestling. On the first day of training I had the mindset that I always wanted to build my body up first before I started training, so that when I walked through the front door people's heads would turn and they'd be like "This guys got a bit of a look about him" or "At least he looks like an athlete". I was always very athletic, very sporty, I was always into sport at school, rugby, football, which then helped me when I began to start wrestling training.

ATPW // If there was someone who hadn't seen your work, how would you describe yourself? What could someone expect to see if they came to see Adam Maxted? 


Source: Twitter/@AdamMaxted - Photo Credit: Robyn Goding

AM // I've been wrestling now, consistently, for just over a year and a half, but I feel it's been these last couple of months that I've started coming into my own and starting to feel more comfortable going out there and we'll get onto the TV show I'm sure that through me in at the deep end. I feel that opportunities came that I wasn't ready for, but it was sink or swim and I just had to go for them. But I've really started to work on, it's not even a character, it's more of a persona where I'm the most handsome guy in wrestling and I'm really drilling that in and doing these weekly videos in the gym. If people were coming to watch me, as soon as I walk through the curtain I expect all eyes on me, I'm cocky, a narcissist, full of myself, think that I'm the most handsome guy in wrestling with the best body in wrestling, think that I'm better than everybody else, think that I look better than everyone in the crowd and just playing up with that whole character. Which is completely opposite to what I'm like in real life, because I'm a nice guy. I'm a personal trainer as well, so I had sympathy with people who struggle with self esteem and have body issues and I help people like that. People message me all the time, people come up to me in the gym, I spend time trying to speak to them, giving them advice. But then as soon as I walk through the curtain, it's completely the opposite, I'm disgusted by people who don't go to the gym, I'm so full of myself, I believe I look better than everybody else, better than every other wrestler and it's fun. It's what I'm feeling most comfortable with at the moment, doing the heel role. I feel like when I was face, I struggle because I'm coming out, pumped up, baby oil on, hairs done and most guys in the crowd are going to be like "Look at this guy, he loves himself", so I was struggling to feel comfortable in the ring as a face and get sympathy from people, especially with my size as well. Obviously, it's part of it and to be successful you have to do both, but at this moment I'm definitely feeling more comfortable in the ring and in myself, being vocal as a heel character.

ATPW // We kind of have to talk about Love Island! So what was your decision behind going on that show and how did it all come about? 

AM // Basically, some random guy added me on Facebook, a casting director for TV shows and asked me to do an audition for Take Me Out. I went for an audition for that in a hotel in Belfast and it was so cheesy. I had to pretend I was coming down the lift on Take Me Out and had to pretend to dance. They liked me and they got in touch with me after and said "We'd like to take you further" and the more I thought about it I was like "I just don't think it's the right thing to do" so I declined that and didn't think anything of it. I was training in Belfast at the Uprising school, which is the new school in Belfast, I was there three nights a week, busting my ass, making sure I was there and I was lucky if I was wrestling a match two or three times every couple of months for kids shows in Belfast. I was getting frustrated because I didn't feel like I was making any progress or building any momentum and I wasn't consistently in the ring every week and being able to learn. I just felt like that maybe that the bad habits and the inexperience that I had, I wasn't able capitalise on being in the ring every week, because people would give me feedback from a match I had and then two months later it would be "Okay, you're still doing those little things" because I just wasn't in the ring. 


Source - Daily Star

So, then they offered me to come for an interview for Love Island and I'd watched it the year before and I knew a guy that was on it and I was like "You know what, this could be a really good way to get my name out there as a wrestler, if I just go on and talk about my passion and my ambition and aspirations to be successful" and I thought "I'm gonna be on TV every day for six weeks straight and what better way". I went to the interview, they liked me, said they'd want to use me at some point on the show. Obviously I didn't start of at the start of the show, they bought me in as one of the bombshells. It was me against four other guys to see who would actually get voted into the  house and the public voted it down to two, me and another guy, then the girls on TV show chose which guy they wanted in and I ended up getting in. I didn't really think anything of it while I was in. On the first night they were like "What do you do?" so I said "I'm a wrestler, it's what I want to do for a career", so a couple of them were probably like "This guys a bit odd". 

As soon as I come out from the TV show it was crazy. Everything just took of then. 

ATPW // How was the experience on Love Island? Outside of wrestling, was it worthwhile? 

AM // It was different for me, not that I went in with a game plan, but I went in with a different agenda to everyone else. People went in and they actually did find somebody they really liked. The whole point of the show is, it's Love Island, you're supposed to meet someone. But there was girls in there and I just wasn't attracted to them or I didn't feel I was clicking with them and the whole point of the show is you've got to try and get into a relationship with someone, so the public can follow your journey and they're invested in your journey and they want to tune in and see you. I was just floating along. A couple of times the producers took me out of the villa, during the day, off camera and said "Adam, you're coming across as a bit boring here, because you're not making any effort with the girls" and I said to the guy "I'm not on this show to fake it or pretend that I like someone, just because I want to be a reality TV star or I feel like I need to be on TV. I'm not here to be famous or to be the next big star who goes on to do loads of reality TV shows because it's not my agenda. I came on this show to boost my profile as a wrestler, to get my name out there, hoping that someone would see that there's a wrestler on this TV show and something might come from it". I was true to myself, I ended up making it to the final, because I think that the public could see that I wasn't in there and desperate to be on TV or being fake trying to make effort with the girls so that they'd like me and pick me. It's the best thing I did, because everything's sky rocketed since then, but I definitely had a different time in there. The couples that were in relationships were flirting with each other, starting to get to know each other, sleeping in the same bed at night, obviously doing what couples do, which again was never a big thing. I was like "I'm never going to be doing anything like that with a girl on TV" because if you want to work for WWE, which is such a child-based market, being like that on television is not going to go down well with a company like that. I always had that mindset in the back of my head, focused on the future, focused on the career and just using the show as a stepping stone. 


Source - Huffington Post UK

ATPW // When you finished Love Island, what was life like? Who was the first to contact you in wrestling? 

AM // So I came out of the show and I think it would've been the start of August 2016 and it was crazy. Everywhere you went people knew you, social media was crazy, we couldn't go anywhere, we were getting escorted places. That was fun at the start, I was doing a couple of nightclub appearances as well. I was touring around England doing those, making a bit of money, when I look back I should've had an agent and I should've made a lot more money, but I was naive and people maybe pulled the wool over my eyes. Whereas the rest of the guys had that all set-up before. Here's a perfect example, people that were on the show, had people back home, running their social media, posting photos of things that were happening on the show. They were already bringing up a big following on social media, before they even finished the show. Whereas that wasn't my agenda, so I left my phone pretty much off and I didn't leave my social media account to anyone. So I had the lowest following on social media, by the end of the show, because I wasn't putting myself out there. That wasn't my mindset, I was literally in there to get the wrestling profile over.

The first show I did when I left was for Southside in England. It was against Joseph Conners, they bought me in as the reality TV star guy that's breaking through and Joseph Conners came out and did a promo slating me and then we had a match. Since then every weekend pretty much I've been wrestling all over the country. The way I see it people obviously thought "Lets book this Love Island TV guy, because he might sell a few tickets, some girls who watched the TV show might want to come watch it, just so they can see Adam from Love Island". I worked well for me because I was getting the experience in the ring and I was consistently wrestling every week. So it was a win-win. There were times when I thought "I'm not ready to be on this show" or "I'm not ready to be in the ring with this person, because they've been wrestling for years and now they've got to get in the ring with a guy who's green as everyone says and try and get him through matches". But I'm so glad, everything's just gone from strength to strength. 

ATPW // I feel like that you don't really get the chance to improve without having to perform with people that are better than you. 

AM // Yeah, because at training school back in Ireland, we'd have training matches, in front of no crowd, there was maybe seven others guys just standing around the ring. You're trying to have a match and you're trying to sell, but the atmosphere isn't right so you don't learn, how to react to the crowd, if they're not going for a certain thing in the match how to switch it, things that you just don't learn until you're in the ring consistently. When I first started in England and we'd be going through the match and I'd be like "So when you hit me with that move, where do you want me to go? Which part of the ring?" and I could tell the guys were looking at me and were like "Well, that will just happen" and now looking back, you just learn how to become natural in the ring. When you take a move, it's just whatever feels right, whereas then I had to know everything, from start to finish. For example, if someone said they were going to hit me with a clothesline and then a suplex, if they hit me with a clothesline and then didn't hook me for a suplex after and did something different, my head would be frazzled, like "Oh God, what's going on? What's going on? What do I do next?". Whereas now, because I've been in the ring consistently, you just learn to relax and to go with the flow.


Source: Facebook/SWE - Southside Wrestling Entertainment - Photo Credit: Brett Hadley

ATPW // Around the time when you started appearing on the UK scene, do feel that there were any misconceptions about you? Whether that was the fans or fellow performers. 

AM // I remember being really nervous going into the first few locker rooms, because I didn't know anyone. Maybe it would've been different if I had been a wrestler that had been working for years and built up a good reputation, built up friendships with wrestlers and then gone on to a TV show for more exposure. At least when I came off it I might have had a big buzz around me, but I was coming off it not knowing anyone, cold turkey. Testament to myself and the kind of guy I am, I went in there humble, respectful, very grateful for every opportunity that I was given. A few guys after have said "I expected you to be a complete dickhead, when we met you, you were this TV guy, but you're the nicest guy ever who just wants to learn" and they can tell how passionate I am about it.

The fans, I guess they were like "Here's this TV guy, who thinks he can be a wrestler". I don't think many people knew that I was training for a year before I went on the TV show. I think they just thought "This guys been on a TV show and now he thinks he can come into our world because he's got a bit of celebrity status and he thinks he can start being a wrestler". So there was a bit of a stigma, but then I think as fans have seen how hard I'm training and the fact that I still train every week with Rampage for example and that I haven't got complacent and thought "I'm on shows now, I can relax". I'm still busting my ass every week, travelling to Marty Jones school, travelling to seminars and just doing as much as I can, because although I've made improvements I know I've such a long way to go and so much to learn, until I can be considered as one of those guys who's going to go out and nail a match every time. I feel like I have a good match, and then the next ones gonna be like "Meh". I really hope that next year I can start building momentum and make a bigger name for myself and phase away from being a TV guy and people start seeing me as "That's Adam Maxted, who can go in the ring and has got potential." 

ATPW // Did you get any advice from anyone at that time that stands out? 

AM // Well Joe Cabray, he's always had my back he's always looks out for me he gave me opportunities at OTT with me and two other guys he tried to make a faction of us it didn't really work because I don't think we were all fully invested in it. Again Joe gave us the opportunity when space we probably weren't ready for that either because OTT is the biggest company in Ireland, but he was just, for example, when I was applying for love Island I sent him over the contract that they've sent me and I said "Joe, what do you think about this? Do you really think it's a good idea?" and he said "Obviously, it's going to be a risk" but I always run things by Joe, because I respect his opinion a lot  and he said "Look be respectful, go in and keep your ears open and just learn". I would've done that anyway, it's the way I've been bought up and I'm a very respectful guy. It's amazing, you learn every time, just watching people's matches. Even just how some people behave backstage in locker rooms and other guys I'm training with in England, you see people's attitude and sometimes I'm just thinking "This guy just doesn't have the right attitude". I think it all comes down to attitude and respect and just knowing your place, especially when you're at the level that I'm at. For example, there's wrestlers that are established who would ask me "Can you put me in contact with this company?" and I'm in no position to be going to the promoter and saying "Hey dude, would you ever think about using this guy?". That would be so rude of me, at my stage and my level to think that I'm of the level where I'm judging somebody else work in the ring and saying "Yeah, they should be on a show". So I have to watch how I word my reply, because I don't want the wrestler thinking "He's not going to try and help me" but then I shouldn't be put in the position because I'm not of the level or the experience or the reputation, where a promoter would appreciate my input of who he should be booking. 


Source: Twitter/@AdamMaxted

ATPW // A big part of being a professional wrestler in 2017 is social media. We've seen, this year in particular, quite a few wrestlers end up in hot water for things that they've said online. You had your moment last year, which was kind of tame, compared to some of the ones we've seen this year, but because of the Love Island connection it got blown up on more mainstream sites. Can you talk about that just a little bit? 

AM // I remember that day! Basically, I was doing shows and people obviously watched the show and saw that I was a nice guy and then I was trying to come out and be this guy in the ring that's the celebrity. I just felt like the crowd weren't buying into it, because some of them have watched me and they know that I'm a nice guy. So, we were going to wrestle that day in Belfast, I'd just been to the gym with Curtis Murray, who's a guy coming up in Ireland and he's very good. We were sitting in McDonald's, waiting to get picked up and I had my protein shake and I was like "This'll be funny. Let me take a photo of me in McDonald's with me and my protein shake, saying how I look better than everyone because I don't give in to fast food and maybe it'll get me some heat. Maybe I could be a cocky heel character, maybe that's something I could work on." Pretty much the persona that I have now. I took the photo, put a little captions saying "In McDonald's, making everyone feel bad about their diet, while I look good" or whatever. I even hashtagged "heel", so I was trying to make the post wrestling related and within minutes it blew up and people were being negative and slating me. I had people in America messaging me saying "We would beat you if you lived over here", just all these hate messages. Then I would go on Facebook and I saw people had been sharing it and all the comments about me and again, I've been bullied enough, people can say whatever they want about me, it really doesn't bother me, I've learnt how to be comfortable in my own skin and who I am as a person. It was like "Meh, people can say whatever they want, I'm not bothered! I'm off to the gym again!". But yeah, it just went crazy! 

ATPW // Did you learn anything from that experience? 

AM // Yeah, definitely now with social media, it depends what your aspirations are in wrestling. If you're happy doing it as a hobby or doing it at the weekends around England and yes you're passionate about it but you've no aspirations to go to WWE or work for a big company, then you probably don't have to watch what you're doing on social media, as much as others, because it's not going to effect you. But if you have real goals and aspirations to go to the top then people at the top, especially if they're keeping an eye on you, they're going to be watching everything that you're doing and I've definitely learnt, through watching other wrestlers as well. There's times when I'll see something written or people put a status up about their opinions on something and I'll think about replying with my opinion and then I'm like "You know what? I'm gonna bite my tongue here and not write what I want to say because it could backfire". I've definitely learnt that you've got to be mature on social media and think "Is it worth me saying this? Is it worth me posting this? Am I going to post this with a swear word? How am I going to word this? Am I going to offend anyone?" and I think WWE and big companies will look at all that and think "Is this the sort of guy that we would want representing our company" because social media is huge now in the world and it's only going to get bigger. 


Screenshot: Mirror Online

I'm trying to use it as a positive now for my character, which is why I'm doing these weekly videos, anywhere I go. For example, I was in the gym last night, took my top off to get a couple of photos with the guy in the gym for my supplement company that I'm sponsored because we have to post every week and I was about to walk out and then I was like "Wait a minute, the gyms empty. Perfect opportunity to go another one of these videos and post it on social media". Gave the phone to the guy, one take, improvised, did the video and posted it. It's just keeping me out there. You can use social media to your advantage. I've got the following thanks to the TV show, which has obviously helped get me out there. If you have a good match you can link it through social media, if you get highlights you can put it out there and tag promotions which can help you get seen, but like you said, if you're not careful or if you do write something or give your opinion or start getting involved in debates, it can definitely backfire on you. 

ATPW // We have seen over the last couple of years, where WWE has decided against signing someone because of social media posts, as well. 

AM // Lio Rush, as well, so recently. It's the perfect example of a guy, probably should have thought "Is this worth it? Yes, I might find this funny in my head, but is it worth me putting it there for the world to see?" and he'll have learnt a sorry lesson. He's obviously still there, I believe, but he'll have matured and grown up and learnt his lesson from that.

ATPW // You had your tryout with WWE in May this year. Who contacted you in regards to that? What did you make of the experience? 

AM // Well, there's a good story about this. So, I did a show for XWA in Colchester and Big Damo was on it. He's from Belfast, I hadn't met him before. It was me and Sid Scala, against...I want to say Hornswoggle and two other guys. It wasn't very good, I don't think. A lot of character work, Hornswoggle chasing us round, whatever. Big Damo had watched it, Tommy Dreamer was there, MVP and a couple of other guys and they said "You've got potential" and gave me some feedback. I ended up staying somewhere that night with Kay Lee Ray and Big Damo, we got pizza, we chilled and had a laugh, we just talked about wrestling and then we went our separate ways the next day. 

I didn't here from him again, obviously he got signed and went over. I messaged him saying "Best of luck, I hope everything goes well". I was in England doing a nightclub appearance, because I was still doing a couple at the time. I was having a few drinks, having a good time, another guy from the TV show was there. I felt my phone vibrate and it was Big Damo on Twitter messaging me saying "I've spoke to William Regal about you. He's given me permission to give you his e-mail address, if you could send him the following information." I was just sitting there in a nightclub like "Is this happening right now? This is one of the best moments of my life" that I'm possibly going to get a tryout. 


Source: WWE

I contacted Regal, sent him all the information, sent him some photos and he said that he would be in touch for the November ones of 2016, which Pete Dunne and all those guys were on. It didn't happen, I kept my head down, didn't message him again saying "You didn't use me, when am I getting my opportunity?". That's not the kind of guy that I am. I said "Okay, maybe it's not the right time, maybe it's meant to be yet, I'll keep my head down" and I did. I kept training and wrestling. 

Then Damo messaged me again saying "Adam, William Regal's lost your e-mail address. Could you e-mail him again?" I sent it all again. I had booked tickets to go to WrestleMania last year, I was on the way to Orlando to fly out for WrestleMania and my phone vibrates with an e-mail saying "You have been invited to the May tryouts". That's another one of those moments. I was sitting in the car thinking "Am I reading this e-mail right now? I was then sitting at WrestleMania thinking "I could potentially, one day, be living my dream. I've got an opportunity in a few weeks to show myself and hopefully work for this company!". It was just amazing to have the tryout!

ATPW // Are you still in contact with WWE? Has there been any communication since the tryout? 

AM // I'm in contact with Regal, I've got his e-mail. He actually came to a wrestling session two weeks ago at Marty Jones school, because I think his son is starting to train. He came in and was shaking people's hand and straight away said "Hey Adam". I took that as a positive that he wasn't looking at me thinking "Ahhh you're that guy...what's your...you sent me some matches before" but he knew me straight away. I did this training session and at the end, he said to me "Don't be in a rush to get to WWE. There's so much talent at the Performance Center, there's ninety guys", he said "You're twenty-five you've got time" and I think he was just saying be patient and just keep working. Which sends me mixed messages because when I did the tryout there was guys there, like CJ Banks and people who had been wrestling for years who said "When they see how you look and that you're athletic, they're gonna sign you". Even Morgan Webster said "If anyone on this tryout is going to get signed and move to Florida, it's going to be you Adam". Not that I was cocky or going in thinking "I've got this", but in the back of my head it was obviously nice to hear. I thought "This could happen", because I'd only been wrestling for a year, so to them it's like "He's not got too many bad habits yet. We can take him away before he makes a name for himself, train him how we want and then make him a star ourselves". I kinda felt like that might have been what was going to happen and as time goes on, I feel now, maybe that's not gonna happen and maybe I'm going to have to go away and spend a couple of years making a name for myself on the independent scene. Which is fine, I'm in this for the long haul, I'm completely dedicated and it's what I want to do. So if that's what I've got to do, then it's what I'm gonna have to do. 


Source: Twitter/@Luke_Menz88

But yeah, I'm still in contact with them, but it's not...You know, they've signed Luke for example, Big Luke Menzies, I train with him sometimes. He's supposed to be going over the start of next year and fairly deserved, he is a lovely guy and extremely motivated as well. A great athlete and a big fella, I'm sure he'll do well in developmental, but part of me was like "Meh, that could have been me as well", not "Why not me?", like I'm bitter about it, but when you get told by people that you're gonna be a guy that get's taken because of how inexperience you are and it doesn't happen it's kind of given me that mindset that I am going to have to work really hard and make a name for myself, make myself more attractive to them and make them like "He's made a name for himself now, let's pluck him from the pile and bring him over to us." We'll see what happens. 

ATPW // I think maybe five or ten years ago, then they might have signed you straight away. How it's kind of shifted over the last few year and how many "body guys" have gone to WWE and fallen by the wayside. 

Yeah, people have said that also. The positive for me is that the business has changed as well. There's so many opportunities to make money and make a name for yourself outside of WWE, so I was think maybe I shouldn't be in a rush to get straight there. I should have my eyes set on other places. I watch a lot of New Japan stuff and I love their product and part of me thinks it would be amazing to go there some day. It is a positive that there is life in wrestling and that you can make a career and make a comfortable living and it doesn't just have to be WWE. 

ATPW // In preparation for this, I popped your name into YouTube and a match popped up from Pakistan. I had no idea that you'd been over to Pakistan to wrestle, I had no idea that there'd be promotions in Pakistan flying guys in to wrestle. Can you explain a little about what happened there and how that came about? 

AM // I hate that match! I wish it wasn't on YouTube. I don't even know how to get it down. It is woeful. That is so annoying that you type in [my name] and that comes up! 

Again, I was training in the gym one night and Joe Cabray messaged me and said "Do you fancy coming to Pakistan with me to wrestle for week?". Joe knows people like Jordan Devlin, the Kings of North, guys like that, but yet he'd picked me to come. I feel like Joe's always looked out for me and I think he sees something in me and wants to help me, because why not pick a guy that's really good like those guys? Why pick a guy like me who's still learning? Obviously, maybe he thought it would be a good experience for me to learn and it was. We flew together, it was unique experience. People were like "Oh Pakistan is a dangerous country", but I can't say enough good things about how we were treated. You'd think we were WWE. We'd get off buses and they'd have flowers for us, they'd have drinks, they'd have food prepped, we stayed in beautiful hotels, we were taken to the gym during the day. It was just amazing to be there. The crowds were good, the set-up was good, the production was good. Another surreal moment to be standing there in Pakistan, this early into my career and be getting opportunities to go and do stuff like that, thanks to Joe putting my name forward. I'm away to wrestle in two weeks in France for the same company, so it's been good. It was a great experience. 


Source: Twitter/@Luther__Ward

ATPW // I think whilst Pakistan might not be the top of most people's lists of place to wrestle, I feel like anytime you get the opportunity to go out in front of a different crowd is a helpful experience. 

AM // Yeah, for me, I just want to wrestle. I would wrestle every day if I could because I know that's how I'm going to learn and get better. So if someone says "You're gonna have to fly ten hours to do our show", it's like "Right, okay, it's what I want to do". It comes down to again, how bad you want it and if you're willing to make sacrifices. If you want to work for WWE you're on the road all the time, so if you're starting out in wrestling and you're already complaining about having to drive three or four hours to a venue and then having to set-up a ring, is this really the business that you want to be in? 

ATPW // There's been a few companies that sort of jumped on you from almost as soon as you came out of Love Island. We've spoke a little about Southside, but there's also IPW:UK (and FIGHT! Nation before the merger) and OTT. At the moment do you feel like you have a home promotion? 

AM // As a heel and for my character, definitely OTT. Although, it's a mixed reaction because I kinda feel like I'm not part of the Irish scene anymore, because I live in England now and I'm wrestling most of the time in England. Joe has to pay for me to fly back to work OTT, so I'm almost like an import, even though I'm an Irish wrestler. When I see Twitter and Facebook talking about the Irish scene and Irish wrestling, my name isn't brought up that much because there's a lot of talent guys in Ireland that are wrestling consistently and I've spent so much of my time this past year in England, that it's almost like some of the Irish following has forgotten about me. Which is great for me as heel in OTT, when I do promos because I can be like "Where were you guys when I was coming up? You weren't behind me. I did it all on my own." It gives me even more material to go on, but I can see how that happens, I live in England now, I'm travelling all over England, I fly back maybe once a month to wrestle in Ireland, so I'm not as much of a part of the Irish scene anymore.

ATPW // How much has being involved with those three companies helped your career? Both from a learning perspective and in terms of branching out and getting extra bookings elsewhere. 

AM // IPW, OTT and Southside they're definitely the main three that I've been doing shows for and it comes down to the promoters. I've gotta thank them because they could've just used me to make a bit of money, booked me once or twice and used the buzz of the whole TV show thing, but again I think they've seen how dedicated I am, how focused I am and they've said "This guy has potential, lets invest in him now and hopefully in the future he'll become something". I've just gotta keep saying thank you for those opportunities every time that I get them. They're three well known companies, they bring in big names, well-established names, they draw good crowds. IPW's been on the Fite app, it gets exposure online. Obviously OTT brings in huge names from around the world, they've worked with Mick Foley, they've got connections with WWE, so there's eyes on that as well. The fact that I'm getting to work for three big companies consistently is great. Obviously, I've got my sights set on other things next year and I hope through building a reputation of consistently having good match after good match, then more opportunities will come.


Source: Facebook/OTT Wrestling

ATPW // I spoke to IPW:UK promoter Billy Wood a few months ago and I asked him which IPW guy could be the next breakout star and he mentioned your name. Now, there would've been people who read and perhaps weren't expecting your name to come up. So what do you think Billy has seen in you that perhaps other people haven't? 

AM // Probably the potential. I feel I look the part, I feel like I have one of the best physiques in UK wrestling, not being cocky or anything, but I bust my ass in the gym to look like a wrestler, because in my opinion when you walk through the curtain you should look like you can handle yourself. You should look like you could beat up anyone in the crowd. If I'm walking out and there's a huge big stocky guy in the crowd and I try to square up to him, that guy realistically would destroy me. But again the business has change so much now, you don't have to be over six foot and jacked to be a pro wrestler and to be successful, like 205 Live and all these small guys, amazingly talented, everything's changed. I think Billy just sees "Okay, this guys tall, he's got a good look, he's got a good physique, he's athletic and when he gets it right and starts becoming comfortable then"...that's like when I say I'm going to have consistent match after match and that's when I'm gonna start coming into my own. There's been glimpses of it already I think, but I feel like I have one good match and then maybe I get set back on the next one or two, where it wasn't as good as it could've been, which obviously comes down to me as well and the people you're in the ring. But Billy has been real good to me, as well. 

ATPW // Do you feel that a bad match is perhaps more of a learning experience than if you go out there and everything goes right? 

AM // Yeah, but I get really frustrated. I get really hard on myself. I dissect the match, like when my girlfriend's driving me back up to England, she gets so annoyed because I'm literally going over everything in my head, like "Could've done that better, could've hit that quicker, could've fed up for this move better, could've hit this move smoother" but I feel like that's my passion, because that's how much I care. I see some guys come backstage and they're like "That was alright". For me, at my level as well, I haven't established myself as having a reputation of being one of the top guys in England, so if I have a bad match, it's like "Argh", because fans who maybe haven't seen me before are like "Here's this Adam Maxted guy, we've heard a bit of buzz about him on social media. Lets see" and then they're like "Meh, that was alright". I need to be getting to that level where crowd after crowd sees. But then I guess it's cool for people to follow my journey as well and see me make improvements, but I'm just really hard on myself and feel like the crowds are going to judge me and be like "This guys got a WWE tryout and he's only being doing it for a year. I've seen him in the ring and it was alright", but it's just how hard I am on myself. 

Source: Twitter/@AdamMaxted - Photo Credit: Brett Hadley/Southside

ATPW // I've seen lots of the big names on the UK scene have bad matches over the last few years from time to time and they've got up and learned and improved. So I think, it's not always the end of the world. I think, people are very quick to judge, especially when it comes to you, because of the perceived history of how you got into it, from what I've seen online.

AM // If I'd have been a guy at a wrestling school in England that had trained three or four years, finally got an opportunity on a couple of trainee shows, at least people would've been like "This guys put in the work from the start, he's put in years" but people don't see the work that I've put in and years that I've put in. Not only to train, but to invest in my physique to look the part. The money I've spent, even though I don't have it, having more than two or three pairs of trunks, so that every time I walk out of the curtain I'm looking good, investment in new boots and getting a cloak made, money that I don't have, because as you might know there isn't much in wrestling until you can start making a name for yourself and you can start selling your merch. I've worked literally full-time the last year just wrestling. I get by week to week. I'd get paid, for example by Billy on a Saturday for doing an IPW show and that money buys me my food shop for the next week. If I've done another show that weekend, that'll pay for my gym membership that week. I have no problem saying this, my bank account at the moment I have -£32 in it, I haven't paid my phone bill this month, because I'm waiting on money still from a wrestling show, which I should probably get in today or tomorrow. But people don't see that, because obviously I go on holiday a lot, because my girlfriend, Carly, books these holidays, because basically her Dad died last year and left her a lot of money, so instead of sitting in England she's got the mindset now of "I could be dead tomorrow, so I'm going to spend the money". It's like people are seeing on social media "Adam's got this fantastic life, he wrestles and then jets off and goes on holiday" but people don't really know that I'm still grinding it out every single week, still spending money to go to training school and seminars to keep learning and keep getting better. 

ATPW // Another company that you worked regularly for was Pro Wrestling Pride, they ended up with quite a poor reputation towards the end. What was your experience of working there? Why do you think they ended up with such a poor reputation? 

AM // Darren, the guy that runs it I can't say a bad word about him or how he runs it, because, to be honest, they treated me perfect. They paid me on time, they paid my expenses there was never any problem. He always tried to have me on with more experienced people. He was another guy who was like "You've got potential, stick with this. I can see you going somewhere". He was motivating me, he was speaking positively. I then did, obviously, hear a few things, that people hadn't been treated right. David Starr, for example, I think put out a tweet, but I can't say a bad word about them, because nothing negative every happened with me. I was enjoying their shows, they drew good crowd, but if bigger names weren't being treated with the respect they deserve, then that's disappointing. I think, Darren was in a relationship with Naomi, the girl that was helping out and then they broke up and I think it then went to a mess in the end. I did the last shows for them and nothing negative from me, all good, but I definitely know that there are a few people who have very negative opinions on him and how they were treated. 


Screenshot - Twitter/@TheProductDS

ATPW // If someone had never seen Adam Maxted, what would you show them to get them into your work? 

AM // I'd probably push them towards my social media, because this last couple of months I've really been making the videos and pushing the "I'm the most handsomest guy in wrestling" things, because let's face it who's going to argue with that...no, I'm joking! It's something that I think I definitely want to run with, because I think it can get, not boring or old, but I just feel like it's going to work everywhere. Anytime I walk through the curtain and start saying that I'm better looking than everyone in the crowd or start being full of myself, automatically they're not gonna like me. I compare myself to The Miz, in a way, because he did the reality TV stuff and then you look at his persona now and I want to be a blend of Bobby Roode heel with The Miz as well. 

ATPW // I feel like character work has become a lot more important in the UK over the last few years. Martina is a great example of that. 

AM // Oh absolutely! With these videos it takes me maybe two minutes to film and put it up on social media. A couple of guys over in Ireland were using me as an example to other trainees to say "Look at what Adam does. He goes out of his way to make a video whenever he can to push himself through social media" because I know how important it is and how good it is for exposure. For example, I did a video last night, put it on Twitter and Matt Riddle liked it, so he's sitting in America and sees that. Maybe he's sitting in a locker room and someone sees it and goes "Who's that guy?". Opportunities can happen from something so simple, just from taking your time and investing the effort to spend five, ten, fifteen minutes doing something once a week and you never know what could come from it. Nothing could come from it, but you never know. Riddle could be like "Look at this guy" and you never know what could happen.

ATPW // At the very least it'll help get the fans more invested in the character and make more people interested to see what you can do in the ring.

I think these next two questions are quite lame, but I'm going to ask them anyway! It was Survivor Series last night, so if you had to assemble a team which four guys would you pick and why? 

AM // I watched Survivor Series last night actually, with Tucker and Joseph Conners in Belfast. A team...I would have to go with...The Rock..."Stone Cold"...Kane...Undertaker...and myself. There we go! 

ATPW // The other lame questions is...we're just over a month away from Christmas, so if you could ask Santa Claus for a match, what would you ask him for and why? 

AM // Hmmm, who would I wanna wrestle?...Brian Cage! Because I think we could have a good chemistry and a good story and a good brawl. Kind of like "I'm bigger than you and I'm better than you" type thing. There could be a hint of that possibly next year in OTT, I think he might be in talks with them. I remember when we were in Pakistan, Melissa Santos, his girlfriend, was there and Joe was trying to get his information. So maybe that could be something that could happen in the future. 


Source - 411mania.com

ATPW // I think that'd certainly make people take notice, because of the way Cage wrestles, you can't really not. 

AM // I had that match with Drew Galloway in OTT and that really put on the map, especially in Ireland. To then watch him go on to NXT is amazing. When I see him in the ring as NXT Champ and it's like "I've been wrestled that guy". That's so motivating for me as well to be able to say I've been in the ring with that guy already, the NXT Champion. Little things that have happened this early in my wrestling career have really pushed me and because wrestling it's the hardest thing I've ever done, because you're in the ring trying to portray emotion, character, be safe, have a good match and again I'm so hard on myself and I'll say "That could've been so much better, I wish I'd have done this" but again if I was coming through the curtain like "We're both safe, it doesn't matter", it comes down to how much I want it and how much I want to impress and how much I want to be good. I want people to be like "That Adam, he's not just a body guy, he can hold his own in the ring". 

ATPW // Where would you like to be this time next year? Is there any promotions that you'd like to work for or any locations you'd like to wrestle? 

AM // I hope next year through more hard work, that possibly ICW or PROGRESS. They're kind of the two that I feel have the most eyes on them, in terms of WWE. I know they work with them, so I feel like if I was given an opportunity with them that maybe I could start breaking through there. I really feel like next year I'm going to come into my own. It'll be two years since the TV show and hopefully people's memories will be not so much of "Here's that TV guy again", as soon as I walk through they're like "That's Adam Maxted, this guy can go in the ring, he has the best dropkick in wrestling". 

ATPW // So where can people catch in action next? 

AM // This Saturday (Editor's note: This was 18th November and unfortunately we couldn't get this up in time) actually I'll be at Southside, I've got a match against Bram. So that's going to be hard hitting, that'll be in Sheffield. Then OTT at the start of December, I'll be in Belfast. Then I'll be in Scotland on the 16th December against Charlie Sterling, another guy I haven't worked with. I'm looking forward to working with him because he's great. So those are my next three big things coming up. 

ATPW // Where can people find you on social media? 

AM // Facebook, I'll got my page, Adam "Flex" Maxted. Twitter is just @AdamMaxted and the same on Instagram @AdamMaxted


Source: Twitter/@AdamMaxted - Photo Credit: Tony Knox

----

A massive thanks to Adam for taking part in this chat and giving us an honest and insightful interview. 

--- 

Interview conducted by James Marston 



Sunday, 24 September 2017

A Conversation with IPW:UK promoter Billy Wood


On 12th September, we sat down for a chat with Billy Wood, the new owner of International Pro Wrestling: United Kingdom, following their takeover by FIGHT! Nation Wrestling in July. The interview includes talk about the takeover and future plans for IPW:UK and whole lot more.


ATPW: How did you become a fan of professional wrestling? 

Billy Wood: How did I become a fan? Bloody hell! I actually became a fan, it must have been the early nineties, the very early nineties, even before SummerSlam '92. My Mom got cable for the first time. It was a dodgy cable situation, where you paid a certain amount and you got X amount for free as such. I remember seeing on Sky for the first time WWF Wrestling and being like "What the hell is this?" As a kid, all you see is this big, glamorous men grappling and you think to yourself "Wow, I'd love to be like that when I'm older". I then became a fan over the years and I remember all then I remember the pandemonium around SummerSlam '92 in the papers, then you get wrestling figures and you naturally become a fan as a kid. Anything that's put in front of you that's larger than life, as a kid, whether that's the Ninja Turtles, wrestling, whatever, you're drawn to it as a kid.

But I think I really became a fan, a couple of years later. I'd just moved house and I went round my friend's house and he had a VHS tape of SummerSlam '94. I remembered Bret Hart from a couple of years before and being a wrestling figure fan and he put on this cassette and it was Bret vs. Owen [Hart] in a cage and it drew me in. The drama of that match ignited a wrestling fan in me and from that moment on, I've always been a wrestling fan, through my childhood and my teen years and moving on and becoming involved in the wrestling business. I'm still a fan today, that's for sure. 

ATPW: I like that what caught your eye was the characters, but it was the classic match and the stories that eventually kept you a fan. 

BW: Oh, totally! The glitz and the glamour, the Hogans, the Ultimate Warriors, those are the ones..."Wow, what is this thing!" At the time I must have been 6 or seven, I wasn't exactly an older kid, that was the thing that made me go "Wow, what is this?", "These figures are cool!", "These wrestlers can wrestle my Ninja Turtles, great!" But at the same time going and seeing that VHS of Bret and Owen and seeing that technical match. It wasn't just the technical side of it, but also the drama of the family. The whole spectacle made sense to me and when it finally made sense and clicked, that's when I got immersed in the business and wanted to know as much as I could, every little bit from that moment onwards.


ATPW: From there, when did you first discover there was a British wrestling scene? 

BW: I found out about British wrestling through the Fairfield Halls. All Star Wrestling, they were regular though and then suddenly, Earthquake was on a tour over here and my Nan and Grandad took me to the show and I met Earthquake. But on that same card was a bunch of British wrestling, that I had no clue who they were and the gimmicks were very much carbon copies of what was going on in WWF at the time and you could see that it was just a campier version of that, but weirdly I loved it. Then following that I saw the Trans-Atlantic Challenge show on ITV, which was British wrestlers versus American wrestlers, none that I knew of, but weirdly from there I started reading Powerslam and from Powerslam I found an ad for training at Hammerlock, which I ended up starting to attend in the year 2000. 

ATPW: How long did you train for? 

BW: Not actually that long, unfortunately. It was quite funny actually, a couple of us who were wrestling fans and one of my friends was more into it than most, so I badgered him and convinced him to get his Dad to start taking us to train. Now, it was an hour and half or two hours drive there and back and the sessions used to last all day on a Sunday. His poor Dad used to drop us off in the morning, we'd spend all day there and then shoot off in the late afternoon. We did that for a few good months, probably longer, but eventually his Dad decided that "I'm not taking you guys to this, this is wasting my Sundays" and I didn't have any more travel to get there. It didn't matter how hard I tried to get there, in my teens, it was a little hard to get all the way to Kent, so unfortunately I had to stop. But at that time I made enough contacts and got to know people who ended up being vital in my return to British wrestling a little bit later on in the naughties. 

ATPW: So what happened in between you stopping training and launching FIGHT! Nation in 2015? 


BW: After training, I graduated school and went to University. Off the back of university I got into the music business, which I'm still in to this day. Then I reconnected with a few of my wrestling friends and decided that "You know what, I run a lot of music events, I'd love to run a wrestling show". I went to go and run a wrestling show and I won't name any names, but a promoter tried to block it and tried to get a wrestler to contact me to put the frightners up me to stop doing the show, that was Stu Allen. Stu Allen called me up, we had a conversation and realised that in fact we both liked each other, we both got on and we should meet. So, I went to meet Stu in 2008 and we discussed his promotion, EWW, which he ran in Witney up in Oxfordshire, this (meeting) is down in Hastings by the way, which is where Stu resides and resided then. We discussed about bringing EWW back, which we did and changed the name from Extreme World Warfare to Extreme World Wrestling and we started back in 2009 in Herne Bay in Kent. At a time when British wrestling wasn't really drawing, we drew over 400 people in Herne Bay on that first show. On that card was Andy Simmonz, Marty Scurll, Jonny Storm to name a few There was only a few places doing decent numbers and the rest were doing twenty to 40 people, so to wrestle in front of hundreds of people for those guys was a big deal then. 


I did that with Stu for a few years, we toured the UK. We did a show at the Liverpool Olympia, so did shows in Liverpool, Coventry, Herne Bay, Hastings and Warrington. So we literally toured up and down the UK for a couple of years. Then in 2010, unfortunately, the music side of my business got incredibly...well I say unfortunately, but fortunately it became hugely successful for me and sucked all the time out of wrestling. I couldn't justify the time I was putting into EWW and me and Stu decided to part ways with Stu continuing with EWW and me stepping out of the wrestling business. I still kept my links with everyone, had conversations with a few promotions about getting involved during that interim period, but nothing really made sense. 

Then in November 2014, I was going to the WWE live event and Marty Scurll was going down there too and he said "Lets meet for dinner". So I went for dinner with Marty and along came Jimmy Havoc as well. It was actually Marty's fault that FIGHT! Nation exists because I asked all the questions and he poked the bear and gave me the itch to get back involved. So after our dinner that night, I decided that in 2015, I would launch a wrestling promotion.

ATPW: So the first event for FIGHT! Nation was in Islington. Why did you choose that location for the first event? 

BW: Because it's London! My music office is based in London to this day. London's the capital city and in my opinion with the dense amount of people in London and the surrounding areas, the catchment is pretty high, so that's why I went with London first and foremost. Which, to be fair, rubbed a few people up the wrong way and because I'm very private, no-one knew that it was me doing FIGHT! Nation, so promotions like PROGRESS, who may have came around after my first initial push in British wrestling didn't know who I was (or if I) had any pedigree in wrestling, so, of course, "This new guys turned up and is trying to get on our patch". Well, the fact of the matter is that show flopped. I can admit it, we did about fourty to 50 people in the venue, but at the same time, I didn't look at FIGHT! Nation or any wrestling promotion as a one in, one out situation. It was about building a brand, building brand loyalty, showing we did have a business plan and we still do have a business plan and to grow our product and our brand to the point where we are competing. 

ATPW: In that first year, FIGHT! Nation was promoted as part of the NWA. How did that come about? 

BW: I was put in touch with Bruce Tharpe, who was the president of the NWA at the time. They had a promotion here, it was New Breed and now I get on really well with Chris Baxter, he seems to be a decent guy, but the fact was and he'd be the first to admit it, the quality wasn't that high. Bruce was very interested in the names and the production values that we were looking to use in FIGHT! Nation. For example, the likes of Marty, Will Ospreay, Doug Williams, Sha Samuels, we were using the best of British. Me and Bruce Tharpe spoke a lot about, what he wants to do with the NWA, I was sold on the idea and how he saw a UK partner as part of that affiliation and we joined the NWA. 


Whilst it wasn't fruitful for us really and it didn't help our brand in many way, it was helpful to collaborate and get to know a lot of the US promoters who were part of the NWA. Most in the same time when we were a part of it left, because they also felt aggrieved or disillusioned with where Bruce was going with it, but at the same time if it wasn't for us joining, I wouldn't have certain relationships in the States that I have now.

ATPW: Another partnership you've had was with Fite TV. How did that come about? What was the experience like filming for TV, as opposed to a regular show?

BW: The Fite relationship came really organically. Those guys were looking to add more content, they still are looking for great content and have a real platform there. We were growing as a brand, Fight! Nation from it's inception to our recent of IPW, it was gaining real traction. I can honestly say that whilst it might not have got the praise of the so-called bigger companies, the events were definitely competitive that level and deserved the recognition they were getting. Fite came about and saw what we were doing. 

Through the NWA thing I found Championship Wrestling from Hollywood, which is run by a good friend of mine, David Marquez, and I liked the way they shot their shows. It was all about TV and the concept, it was almost like the missing link between what I wanted to try to achieve with Fight! Nation. Me and Dave spoke and we looked at it and we said "We want to try and achieve that to, maybe it's a case of we look at your production values and see what you can do here". So I went over to LA and met with Dave and went and watched his production in full effect and his production crew, seeing everything that they do, from the lighting to the editing to every little aspect of how they create their TV show. Then I bought Dave over here to shoot our pilot. At the same time I was negotiating with Fite TV to do it and it just all fell in place.

The concept was very much "shot for TV", the crowd a certain way, the lighting, the feel, the vibe. It was shot in a fourty-five minute format to be very snappy for TV. I think it's a great format, but I think it was too early. I think Fight! Nation in fact is so much in it's infancy that the stuff that we want to do, we can't do yet with Fight! Nation. In this country, it takes a while to build a brand. It takes a lot of baby steps to get it right. PROGRESS aren't running Wembley Arena after their first year, they're going into their sixth year. So it takes time to really build something and create that buzz. I think that the resources and concepts and ideas that we have, in a weird way are ahead of our own brand and the fact of the matter is without the audience we can't achieve what we need to with the product. Without me going and spending £10,000 on marketing or throwing money at it, because I don't want to do that, I want it to feel organic, it just didn't sit right. 


Whilst the product that we created with Fite was great, it didn't get the eyeballs that we needed on it, so I looked at that as how I could expand our reach and how I could expand our audience and really reach our potential and that's what happened when we ended up negotiating with IPW.

ATPW: I wanted to chat about some of the recent purchase actually. The first one was Triple X in January, so why did you choose Triple X as opposed to any other promotion at the time? 

BW: Once again it was a conversation, that opened that up. For me, content is king and if contents available to purchase and it's at the right price, then I'm in the market for it. I bought the NWA Parade of Champions 2016, so I own the rights to that, we bought the Triple X library and the social media assets. It's a case of finding the right moment to strike with these things. At the time, we didn't have an on demand service, so what I was trying to do was make sure we had enough content to make doing an on demand service viable and attractive. So that's why the Triple X thing came about, it was the simple fact that there was a lot footage there, some great matches. It's a catalogue with a lot of top British guys who have gone on to achieve great things now, from your Pete Dunnes to your Tyler Bates to your Zack Sabre Jrs and it just felt right. There's a fantastic Daniel Bryan match in the archive that we can't wait to get out on the IPW On Demand service. The Triple X deal was simply that, to buy content.

ATPW: Also at the time, there was an announcement about something that was called Project X, which developed into ONE Wrestling. What makes ONE Wrestling different from a regular Fight! Nation or IPW show? 

BW: Well, at the time, when it was announced, the idea of ONE was to run dream matches in an exclusive venue. We chose this venue in Milton Keynes, Unit 9. When you see it on the footage, you'll see how crazy it is. It's a warehouse, but it's decorated in such a cool, funky way that we thought it would just fit what we wanted to do with ONE. Fight! Nation was very much for the families. It's a family show for 6 year old kids and all the way up to 60 year old Grandads, but ONE was planned to give the hardcore fans dream matches in an exclusive venue.

Now, with the purchase of IPW and the conscious decision to go forward with one brand name, which is IPW, whilst the ONE show goes ahead in October and will be delivering what we said it would deliver, those dream matches, it is going to be under the IPW banner. 


ATPW: Onto IPW, how did that come about and why did you choose IPW:UK?

BW: It came about once again through a conversation. There was no intention to buy IPW, however, in business I always have a mindset that if an opportunity arises and it makes financial sense then I will look at it and with IPW it was a case that it need fresh impetus, that it needed a change. Looking at the history of IPW, it's the founding father of the promotions you see today. Without IPW, I could argue there would be no PROGRESS, I could definitely argue there would be no RevPro, so you've got to look at what IPW means to British wrestling and where it should be to where it is. Now, don't get me wrong IPW is still in a strong position, we have the FloSlam deal, we have the incredible catalogue, but I feel like it could be in a better position. I feel like we can give it that fresh impetus that it needs, give it the spark that will kick it back into gear and make it the #1 promotion in this country.

So why did I buy IPW? Because I believe in it's history and I believe that with that history we can turn the future into something very, very profitable. 

ATPW: How have the initial shows with IPW:UK gone since the takeover? 

BW: Well, actually we haven't necessarily run those. Whilst we purchased the company, in fact the previous promoter, Dan Edler, is running his last show on 17th September. The deal was to get to the anniversary show, which is the 13th year anniversary and from there start clean and we wanted to honour that. We've obviously been helping to make sure that things go smoothly at those shows. My staff have been on hand, I've been on hand. I've addressed the whole team and I still want some values held up to, but at the same time there's things that I've seen from those shows that I'm not happy with. There's certain core values, that when it comes down to production don't appease me. What I've found is that since my takeover, whilst there is an amazing foundation to build on, there's still a hell of a lot of work to be done.

ATPW: How do you foresee IPW, Fight! Nation and ONE Wrestling coming together going forward? 

BW: The rest of the year, it's going to be a merger of the brands and the roster, that's for sure. There are similarities anyway, but everything will be going forward under one brand, which is IPW. So Fight! Nation as a promotion doesn't exist anymore. Fight! Nation is the holding name of the company that owns the brands, but IPW is the wrestling promotion that oversees every event going forward. All the events going forward will have the IPW logo on them, they will be IPW branded and by the end of the year you will fully see the effect of where IPW is going forward. December 17th, which is our end of the year show, everything from this moment onwards is like the road to that show. All the storylines will merge and make sense into that. At the end of the year show you will see, a different look in IPW. From a production stand point, it will improve, I already believe from an in-ring standpoint it will be even better than it is today and from an entertainment standpoint. I feel like Fight! Nation was doing some incredible stuff under the rader, I think that if we can take that stuff and with the history and the value of IPW and merge those two things, there's no way that IPW can't win. 


ATPW: How have you found the feedback from fans and talent since the news of the takeover broke?

BW: From talent, it's been fantastic. You always expect talent to want work, that goes without saying, but the way people have branched out from the talent to other people within the business, to promoters to production staff, it's been great. People feel that IPW has a chance again to grow and want to be part of that. I'm not just talking about local talent, a lot of international talent has reached out and has openly been very positive about the purchase. So how's it been taken by the workers? Great, especially the guys on the roster. I told each and every one of them that can come to me with any problems that they've had in the past with IPW, anything that they've seen or felt that not necessarily needed changing, that they felt uncomfortable with. But I've also said that I want IPW to be all about a great atmosphere. I want people to want to work for IPW, because of not just the great in-ring action and the great crowds that we deliver, but also that they enjoy being part of the family. That's really important to me, to make sure that each and every person that's part of our team, wants to be part of our team. 

Going to the fans, once again, fantastic. I don't like to push myself forward, it's not about me. I'm not the brand, IPW is the thing that sells tickets, Billy Wood does not sell tickets, so it's not about me. I don't want to be in storylines, I do not want to be front and centre of the TV shows or the live shows. I've got no aspiration to do that and the little that I have done will exactly stay that, it will be very little and I will disappear very, very, very quickly. The most important thing to the fans is that IPW is the show you don't want to miss and the only way we do that is with the greatest wrestlers, the greatest talent and the most enjoyable production that they could possibly see. 

ATPW: I think the closer we get to the end of the year and the clearer the picture becomes, the more the fans will get behind it. Because there was a little bit of confusion, in regards to where things where going when the announcement was made...

BW: Oh yeah, people go "Are they still going to run the same venues" and it's like "Come on!". The image of IPW has to grow and if that means that we have to move to nicer venues, then it's only going to give the customer a better experience and 2018 is about creating that better fan experience.

Credit - Beyond Gorilla

ATPW: At the end of the day, it's all about the people who come to pay...

BW: Oh yeah, totally! This isn't about me at all, it's really about the larger team delivering something that you would want to buy a ticket for. That's not necessarily me putting a name on a flyer that makes you want to buy a ticket, I want you to buy a ticket because IPW shows are unmissable. I don't want it to be "I'll go to this one because X, Y and Z are on it, but I won't go to the other one because there's the All England Champion vs. whoever". I want people to be really excited to be coming to IPW because there are unmissable.

ATPW: What have been your best and worst moments as a wrestling promoter? 

BW: The worst moment was a wet Tuesday night in Coventry in 2009, with about 35 people in the venue and Raven headlining! My best moment was watching Mark Haskins beat Marty Scurll for the British title in Weymouth in front of nearly 400 people. 

ATPW: You can't really go wrong with those two in the ring!

BW: I think we were the first to do that match in recent times, before the go to match everywhere!

ATPW: Are you yet to work with anyone who you've been starstruck for?

BW: In wrestling? I'm trying to think...who have I booked? I think I'm probably at a disadvantage with that because I work in the music industry and I worked with some major acts, like Run DMC amongst others, so I don't really get starstruck. I've never been starstruck but I did have some meetings with Rey Mysterio and it was pretty cool to sit with a guy who has wrestled across the world and is a prominent star. I wasn't starstruck by him, but I was struck by how humble he was. 

ATPW: On a day of a show, what's your role? 

BW: My role at a show is to make sure my team is doing there jobs. We have a staff, a working crew that set up the events. For me, it's making sure that the show been set up correctly from a production stand point. The logistics, making sure the seating arrangement is right, making sure the rings there, making sure everyone's ready to do their job. That's number one and number two is sitting down with the production team and going over the show with my agents, because we have agents that will agent the matches. Going through it with my camera crew and my producer and director to make sure we're all prepped on what's going on. If there's any surprises we know what's happening and are as prepared as you possibly can be for a wrestling show. Then once the show starts, whilst I do have someone who is a stage manager, I can't help myself, I will do the nitty gritty jobs as much as the high profile jobs. I'm not too precious to get my hands dirty, so if I need to go help on the door, I'll go help on the door, if I need to make sure the merch is right, I'll go work at the merch, if I need to make sure my workers are at the curtain, I'll go and make sure they're by the curtain. Ultimately, I'm just relaying the message of what we want and what we're trying to achieve at the show. Number one is with my talent to give them that creative freedom to express themselves but not at the expense of the show and I've been very fortunate to this day that each any every talent that I've worked with and I can stay this hand on heart, has respected where we're going and what we're doing and has fed into the larger plan.


ATPW: So it sounds like you've quite a large set-up behind the scenes, compared to what I'd expect from similar promotions...

BW: Totally, it's about investment into your brand and what you're trying to achieve. The truth of the matter is I'm not going to be the best person for every job. Too many people take on promotions, because they want to book or they want to be Vince McMahon or they want to be Paul Heyman, they want to be that guy that made someone a star, that's not why I'm in wrestling. I'm in wrestling because I want to make whatever promotion, whatever company I own succesful and believe I can. That's about collaborating with the right people, that's about having knowledge staff in different areas that can enhance your product and setting that ethos from the start was super important for me going into what we're trying to do now with IPW. Yeah, I can sit there and have a concept of who I see as our top talent, but am I the only guy that puts together our show? Absolutely not. There's loads of other unsung heroes in our team that are as important as me. I'll be honest, even in Fight! Nation I've missed three shows, I've not even been at the shows and if I didn't have that team in place, I couldn't do that. Don't get me wrong, one of them I was in Dubai and I was on Facetime throughout the whole show to make sure things went right but that's because I can't help myself. If I didn't have that team, there would be no show. 

ATPW: It sounds like you've got a great set up and now that you're moving over to another brand it could be something that makes the merge a lot easier on yourself...

BW: The truth of the matter is, a lot of the people around me are people that were involved in IPW, but at the same time, they're not involved as much as they should be, if you get what I mean. Me coming in and re-configuring the set up around the promotion and reinvigorating it, its not that hard. Remember IPW has the fan base and the reach that Fight! Nation doesn't  have. There's two things we can't do. We can't erase the history of IPW and we can't disrespect the history of IPW, those two things that we have to embrace to make IPW stronger going forward. If we embrace those two things but add in our work ethic with Fight! Nation, top that with how we structure shows...because ultimately does a fan really want to spend three hours at a wrestling show in this day and age. The concentration span of a human being is getting shorter and shorter and shorted, because we live in a world where we can get anything at anytime, so you've got to look at your live shows and make sure that they are punchy and impactful enough that when people leave they want more. You don't want people leaving early because you've over run by an hour. You want people to leave saying "I can't wait to come back" and that's what we're going to do with IPW.

Johnny Storm won the IPW:UK title after this interview.

ATPW: If you wanted to sell someone on your product, what matches, moments or shows would you show them? 

BW: To give you an idea of some of the elements that we'll be bringing to IPW, I would watch Marty Scurrl vs. Will Ospreay from our tournament to crown our first champion which was on the War on the Shore event which was our second show, that's one I'd definitely watch. Mark Haskins vs. Marty Scurll is one as well to definitely give you an idea of where we are going. To give you a fresher flavour of how we try to unearth these talents before they break, Mark Andrews vs. Chris Ridgeway at Chapter Three would be a good indicator of how we push these guys into prominent positions. That makes sense for people to see going into the new era of IPW. Those are the free matches I'd say to watch to give a flavour of what we've achieved. That's not discrediting the rise of Ryan Smile. Ryan Smile vs. Josh Bodom, each an every match we've done with those guys was incredible feud, that just showed the talent that both of those guys have. Look at Ryan now, he's gone on to perform on some of the biggest stages and we're super proud of him. We took him in as one of our own and gave him a platform to be seen by some of these promotions and he's gone on and taken that and now he's one of the top guys in the UK. 

ATPW: You mentioned Chris Ridgeway and he's someone that I've seen fleetling at places like SWA and Pro Wrestling Kingdom and wondered why he wasn't in more places across the country. Now, he's your Fight! Nation Champion, so what made you decide to push Chris to fore front of the promotion? 

BW: I think with Chris, I saw that this guy had incredible technical ability. I watched some of his matches and saw that he was growing in stature as a performer and I just felt that with the right platform this guy could be the next breakout star of the UK and it might sound selfish but that's why we wanted to bring him into Fight! Nation and mould him, in a sense, to show that he can step up to those main events. To be fair to him, he's delivered. If you watch the matches that he's had for us, from his match with Mark Andrews where he won the title and no one would have expected, to his match with PJ Black that same weekend, to the match he had with Matt Riddle which was fantastic, that's on Fight! on Fite, to all the way to recently when he faced Mark Haskins, he's delivered. It was only recently when he faced Shane Strickland on FloSlam in a title vs. title match for IPW. 


Going back to your question the thing that drew me to him was that I feel like he has a unique star power about him, but no ones seeing it right now or no one saw it right then. If you give someone and opportunity and they can run with it and make it their own, then they're only going to look back at what you've done in a fond way and when Chris goes on to achieve even more in his career, if he looks back at what he did with Fight! Nation and what he's going to do with IPW and he's fond of it and thinks of us as a home then that's only good for our reputation around the world. We need to continue to have wins like that and we need to continue to create stars, we need to continue to push people. Not too early, don't get me wrong, you don't get pushed until you can run with the ball. At the same time, those guys get them into the positions that they can and too believe in them and give them the matches and the exposure that they deserve. 

ATPW: Do you kind of have to give someone the ball to see if they can run with it? 

BW: That's true, but you have to be careful who you give that ball to. If you try it too many times and it doesn't work on a regular basis, what happens is your brand gets discredited and we can't have that. As an overall brand, we can't risk it too often, but taking strategical risks on new talent and growing them can only improve your brand.

ATPW: Over the past few years we've seen quite a few British wrestlers break out internationally, guys who've worked for IPW and Fight! Nation, guys like Marty Scurll, Will Ospreay, Joseph Conners, is there anyone else on your roster who could potentially follow them to that level? 

BW: Yeah, I believe so. Ryan Smile has to break out within the next year, surely. He's without a doubt someone who if he puts his mind to it he can be a world beater, but that's down to him. Rob Sharpe, I believe can go on to do great things, Sid Scala is the most entertaining character on the British scene bar none and the question is whether that will translate to America, is the toughest thing for him. But I've no doubt in his ability and I think he has huge, huge potential to break that mould.

The one guy I'm most excited about and someone I feel very proud that we've looked at and nurtured in a completely different way to others is Adam Maxted. Off the back of Love Island, a lot of promotions booked Adam and put him in this primadona heel role, well I see Adam completely different to that. Adam Maxted to me is, if you meet him, is the nicest guy you'll ever meet. Like the nicest guy. The most willing to learn, hard working kid, who deserves all the opportunities he's getting. Combine that with the raw talent that he has, he can be a huge, huge star and a real beacon of light, not just for British and Irish wrestling, because he's putting the work in and he's using his work rate and his ability to better himself every time. And he listens, the number one component that people fail on more than most is listening and Adam gets ten out of ten for listening. So, if I was going to choose one, who I think will go on to do incredible things in wrestling, it's Adam Maxted. 


ATPW: I really like how passionate you are about some of the guys on your roster. It seems like you want to see them succeed and grow and obviously that's only going to help your company to grow as they become bigger stars...

BW: The fact of the matter is wrestling on the independents doesn't make 99% of people rich. They do this for the passion. So if the promoter who is supposed to be promoting them can't have the passion that they have, then the promoter shouldn't be in the job. Simple as. If I can't feel what they feel then why should I be a promoter? 

ATPW: Do you still watching wrestling as a fan? 

BW: You have to, because if you don't...I don't buy into the idea that anyone in the wrestling business isn't a fan anymore. You have to be a fan. Lets use another analogy, say for example is was a football manager and I have to go and watch football matches to scout my opposition or I'm watching football on the TV because I want to know whats going on in the game. Are they not football fans anymore? Of course they are! So, yeah, I'm definitely a wrestling fan and I'm proud to say that I'm a wrestling fan. 

ATPW: What have you been watching recently? 

BW: I watch a mixture of stuff, to be honest with you. My taste is very diverse when it comes to wrestling. I still keep up to date with what's going on in the WWE and TNA/GFW because ultimately they are the entertainment leaders so you should know what's going on with the number one brand in your industry. I still watch a lot of independents in the US. From the TV aspect I still watch Championship Wrestling from Hollywood to keep my eyes on TV production. I'll also watch EVOLVE, I'll watch House of Glory in New York, I'm a really big fan of what those guys are doing there. Then coming over here, I'm super super happy for PROGRESS and their continual growth and think them going into Wembley next year is only a good thing for British wrestling, so massive respect and support for them and I do stay on top of their product too. I watch New Japan, I wouldn't say I'm an avid watcher of New Japan Pro Wrestling, but at the same time I do keep my eye on whats happening in the market. If people are raving about something I will check it out and try to understand why they rave and rant and what makes a wrestling fan like or dislike something, because ultimately we can disagree about what's good and what's bad, but I have to sell tickets to these wrestling fans. So do I have to tell them that they're wrong or do I have to give them a product that they're gonna enjoy? That's why it's important that I watch all these different products to get a better understanding of what's working in 2017. If I had it my way, I'd probably just watch a bunch of 90s wrestling, but that's getting me nowhere. 


ATPW: So you being a fan feeds into you being a promoter and vice versa. It's all part of the same experience...

BW: Yeah, it's part of the same thing. Knowledge is the most powerful thing and me having a landscape of knowledge of what's going on and what's working and what's not is only going to helpful for my brand.

ATPW: Where can people find you on the internet? 

BW: Twitter and Facebook is IPW:UK. You can go onto IPW's website which is IPWUK.com, that's where you can find the latest news, buy tickets to the shows, see the calendar of what's going on. And Snapchat which is IPW:UK! 

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A big thanks to Billy for spending over an hour chatting wrestling with me! Check out IPW:UK on social media and go check out a show if you can. We wish the company and Billy all the best heading towards that big show in December and with everything going on during this exciting period for the company.